Back in 2017, three years into my entrepreneurial journey, I was in Paris (ooh-la-la) taking a course on how to grow your business. With 300+ other female entrpreneurs’ in the room, I stood up and asked the 7-figure business coach, “How do I figure out WHAT I should focus on? And who should I serve?” Without missing a beat, she replied, “The less well k…
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